MICs Georgia Toffolo ends Shein contract after charities branded her exploitative

Georgia Toffolo, of Made in Chelsea fame, has ended her lucrative contract with fast-fashion brand Shein, after facing a backlash from charities and being labelled "exploitative".

The 28 year old star, who has had three collections in two years with the Chinese-owned brand, announced she is cutting ties with them through her spokesperson.

They said: "Georgia has ended her contract and association with Shein and will no longer be working with them."

Whilst no official reason has been given, it comes after a Channel 4 exposé documentary about Shein claimed some factory workers are paid just 3p an hour and only have one day off work a month.

It was also claimed that if workers make a mistake when producing items, they are penalised two thirds of their daily wage.

Georgia has received backlash from some charities over her partnership with the brand, with one charity CEO saying there was "no humanly need" for her to do it.

Maria Chenoweth, CEO of environmental charity Textile Reuse and International Development (TRAID) told MailOnline: "She doesn't need to do it! Toffolo has no humanly need to be promoting ultra-fast fashion, and if she does do it well she can only be considered incredibly unkind to those being exploited across the globe by fast fashion brands.

"Shein is a faceless money machine based in China."

Meg Lewis, the campaigns lead at Labour Behind the Label, said that "influencers need to think long and hard about what it is they are actually endorsing."

She continued: "Is Georgia really happy being the face of a company which sells clothes by workers who have to work 18 hours a day, with only one day off a month, just to make ends meet?"

Shein, which is worth $100billion (£78bn), responded to Channel 4's claims about their workers' conditions.

A representative for Shein told GLAMOUR: "We are extremely concerned by the claims presented by Channel 4, which would violate the Code of Conduct agreed to by every SHEIN supplier.

"Any non-compliance with this code is dealt with swiftly, and we will terminate partnerships that do not meet our standards.

"SHEIN's Responsible Sourcing standards hold our manufacturing suppliers to a code of conduct based on International Labor Organization conventions and local laws and regulations governing labour practices and working conditions.

"We work with leading independent agencies like TUV, SGS, OpenView and Intertek to conduct unannounced audits at supplier facilities. We have requested specific information from Channel 4 so that we can investigate."

Georgia also works with Walkers crisps and skincare brand Dermalogica, and in 2020, she revealed that she charges around £5,600 per sponsored post.


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