Mother Of Daughters blogger apologises for trolling friends under fake name
Mother Of Daughters blogger Clemmie Hooper has been forced to apologise after internet detectives worked out she was behind a fake profile that was spreading nasty rumours about her friends on a gossip site.
Clemmie, who boasts nearly 675,000 followers on Instagram , had been trolling her friends for eight months on the Tattle Life site – even branding her own husband Simon a "class A t**t" in a bid to cover her tracks.
After several users grew suspicious of the posts, which were published under the name AliceInWanderLust, Clemmie was forced to tell the very friends she'd been slating that she was behind the cruel jibes – but begged them not to expose her publicly.
She was caught when both she and her alias revealed they were in St Lucia at the same time, after nearly a year of dubbing her fellow Instagrammers 'desperate' and even sympathising with them in real life about the online bullying.
As a number of influencers started breaking their silence about the real 'Alice', Clemmie stepped forward to make her bombshell confession.
"I know there are some rumours circulating and I want to take the opportunity to explain," she wrote on her Instagram Story.
"Earlier this year, I became aware of a website that had thousands of comments about my family and I.
"Reading them made me feel extremely paranoid and affected me much more than I knew at the time.
"I decided without telling anyone else that I would make an anonymous account so that this group of people would believe I was one of them, so that I could maybe change their opinions from the inside to defend my family and I."
She went on: "It became all consuming and it grew bigger than I knew how to handle. When the users started to suspect it was me I made the mistake of commenting about others.
"I regret it all and am deeply sorry – I know this has caused a lot of pain.
"Undoubtedly I got lost in this online world and the more I became engrossed in the negative commentary, the more the situation escalated."
Clemmie added: "Engaging in this was a huge mistake.
"I take full responsibility for what’s happened and I am just so sorry for the hurt I have caused to everyone involved including my friends and family."
Her admission has sparked backlash from other mummy bloggers, some of who were the target of Clemmie's cruel comments.
Laura Rutherford, known as that_mummy_smile, called out 'Alice' in a savage post, after Clemmie privately admitted that she was behind the fake account.
"Dear Alice, I don't owe it to you to remain quiet," wrote Laura on Instagram.
"You've goaded and encouraged trolls to tear my reputation apart for the last 8mths. Mine and a handful of other influencers- and for what gain?
"For so long I've had to grin and bear the derogatory comments, the angst of what people think of me, where the malice has come from. You've looked me in the eye and asked me how I’m doing when I've been at my lowest. How dare you?"
Bethie Hungerford, also known as Hungermama, also addressed the drama on her Story.
"I've been debating all day what to do and say about getting trolled and bullied by a friend of mine online," she told followers on Thursday.
"This person has admitted to the bullying to all of the friends she has tried to spread rumours about online… it's not whether or not this has happened – it's that it has and she refuses to take responsibility for her actions."
She added: "I've encouraged her to come forward and get in front of it and she hasn't. I'm not going to name any names, I'm putting the ball firmly in her court to come clean and acknowledge her wrongdoing and apologise to all of the people she's hurt."
Clemmie and Simon – known as Father Of Daughters with two million followers of his own – share four children together aged between three and 11.
She temporarily quit Instagram in 2018 after Mumsnet users accused her of commercialising her children by posting pictures of them in return for lucrative sponsorship deals.
Clemmie took to the parenting website to defend herself, writing at the time: "I don't feel I 'sell' my children to make money, I actually hardly ever feature the older girls and have changed my approach when working with brands e.g. I won't feature a picture of my children alone for an AD and I always ask 'do they need to be in the post at all?'
"I said I hardly ever feature them. They also see and give consent to any post where there are in the picture," she added.
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