Vegan contestant Freya Cox had to use animal products on GBBO

The Great British Bake Off is under fire after its first vegan contestant model Freya Cox, 19, had to use animal products during a technical challenge

The Great British Bake Off has come under fire after its first vegan contestant had to use animal products during a technical challenge.

Freya Cox, 19, apologised to fans before the cake week episode was shown on Channel 4 for being unable to use a vegan recipe.

Miss Cox, a model from Scarborough, wrote a ‘disclaimer’ on Instagram, saying: ‘I was desperate to show the world vegan baking is just as exciting with the hope to inspire people to give it a go.

‘For obvious reasons I wasn’t able to change the technical challenge as it would mean the whole show was unfair.’

Bake Off contestant Freya Cox (pictured), 19, a model from Scarborough, apologised to fans before the cake week episode was shown on Channel 4 for being unable to use a vegan recipe

Elisa Allen, director of animal welfare group Peta, branded the decision by producers ‘disgraceful’ and said it could compel contestants to ‘violate their ethical, religious, or other principles’.

She added: ‘We’re in the midst of a vegan revolution, and the producers are taking the cake by not allowing contestants to ‘veganise’ recipes in the technical challenge.’

Using vegan products would ‘enhance and enliven’ the competition and inspire viewers to try alternative plant-based recipes, she said.

Love Productions, which makes the show, and Channel 4 have been contacted for comment. 

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