Reina Olga Partners With Behati Prinsloo for Exclusive Swim Collaboration That Gives Back

Today, Italian swimwear label Reina Olga is debuting an exclusive collaboration with supermodel Behati Prinsloo, with proceeds of the Behati x Reina Olga benefitting Save the Rhino Trust Namibia (which Prinsloo has been working with since 2019). The collaboration marks both Prinsloo’s and the female-owned and founded label’s first collaborations.

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The styles incorporate signature playful-yet-sexy elements (such as criss-cross, tie and cutout details), bright colors and animal prints, which the brand has become known for; new giraffe and vivid botanical prints can be seen throughout the Behati x Reina Olga capsule. The swimwear, made of 87 percent nylon and 13 percent elastane, comes in the brand’s 1, 2 and 3 sizing and will be exclusively sold on Reina Olga e-commerce.

Behati Prinsloo for Behati x Reina Olga Courtesy photo

“This collaboration is incredibly important to us as it’s the first time since launching the brand seven years ago that we officially partnered with an external figure. Behati is so effortlessly cool, rebellious and fun, that it immediately felt like the perfect match,” Reina Olga founder, Guia Cleps, told WWD. “We had been looking for the right cause to support both financially as well as contributing to raising awareness through our media channels, and STR trust felt like the right choice from the very beginning. It’s not a massive operation like the more known WWF or other organizations of that kind, and the beauty of being smaller is that every effort and every penny makes a tangible difference — that to us was fundamental.”

Behati Prinsloo for Behati x Reina Olga Courtesy photo

“We are so grateful for the support we have received over the years, it’s time we start to give back and support courses that need it. It’s a serious contribution: 100% of the net proceeds are being donated. We are so excited to be able to do this finally,” she added.

Behati Prinsloo for Behati x Reina Olga Courtesy photo

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