Shoppers baffled by bonkers 'butt-less' PJs as the risqué ad follows them EVERYWHERE

IF you're anything like us and spend HOURS online shopping every week, then you'll know exactly what it's like to be stalked by that dress you didn't buy.

Every website you visit, there it is – lingering in the side bar or BAM in the middle of the page, urging you to grab your credit card.

That said, shoppers have been left absolutely baffled by a pair of rather rude "butt-less" PJs which are "following them all over the internet".

Usually, users are targeted with adverts based on their interests or online shopping activity.

But people can't wrap their heads around why they keep seeing the "plain functional buttoned adult pyjamas" on every website they visit.

According to the BBC, the out-of-place adverts first appeared on Elle's website earlier this week in a story about "one of the most hated men in the world" Martin Shkreli – who increased the price of a life saving Aids drug from $13.50 to $750 in 2015.

Since then, multiple Twitter users have claimed the adverts are following them ALL over the internet.

"I've been getting these ads lately too," one user wrote. "Curious how the algorithm linked 'people who read a lot of articles about Lebanese politics' and 'people who might be interested in discounted assless loungewear'."

Another added: "How many people who read the Elle story are got this bizarre ad for the onesie with a butt flap, over and over again? I know it’s not just me…"

After seeing it on multiple websites, a third joked: "If I don’t get a butt-less onesie from IVRose for Christmas I’m gonna be bummed…"

Marketing expert Mat Morrison told the BBC that the Chinese firm who own IVRose use provocative images to grab readers' attention.

He explained: "They've created a tantalising advertisement that is just about 'clean' enough to pass publishers propriety rules, but salacious enough to capture audience interest.

"When someone clicks on it, the advertising network will place a retargeting cookie on their device that will let them identify them when they next see them."

So while the adverts may not have been based on the reader's interests to begin with, it will keep re-appearing if you click on it.

For more fashion fails, this woman was in hysterics after gran accidentally buys rude Christmas jumper – but she’s not the only one with X-rated clothes.

And this woman was in hysterics after her dream £17 PrettyLittleThing jumper arrives… but the sleeves are long enough for Mr Tickle.

Plus ASOS was brutally mocked for its Christmas maternity jumper as shoppers reckoned they had a VERY rude secret message.

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