Brits ‘are lying about donating to charity to show off to friends’
Millions of adults have 'forgotten' to donate to charity despite telling others they would.
A study of 1,000 adults found more than one in 10 have told friends and family they have donated a certain amount to charity when they have not.
Just under half claim to have simply forgotten to make a donation, while a third admit they didn't have the time to do it.
But 27 per cent admitted they actually could not afford to make a donation, with 31 per cent even confessing to fibbing – to show off to someone else.
The research was commissioned by Sainsbury's and Argos which are urgently calling for donations as they launch their biggest ever Christmas charity drive.
It also emerged one in four adults give less to charity than they think they should.
However, 95 per cent have donated at some point in their life, giving money, clothing and books to charitable causes.
And more than a third reckon they are more likely to be charitable at Christmas than any other time of year.
The 'Help Brighten a Million Christmases' campaign is encouraging one million food and toy donations in stores across the UK from today.
The initiative is running in partnership with thousands of charities which will distribute the items to local communities in time for Christmas.
Judith Batchelar, from Sainsbury's, said: "If every person shopping at any supermarket this December bought one extra item – be it a can of soup or a roll-on deodorant – over 50 million products could be donated to those in need this festive season.
"We'll be kicking off donations by giving a basket of priority items in every one of our 2,300 stores today (Monday).
"It's also worth noting that customers don't have to shop in Sainsbury's as we will be welcoming products from any other retailer placed in our collection boxes, so everyone can come together to help Brighten a Million Christmases again this year."
The study also found nearly half of Brits feel happy (48 per cent) and one quarter feel proud of themselves (25 per cent) when they donate in some form.
And 85 per cent agree it's important to give to good causes – whether that's in the form of a cash donation, or giving old clothes, toys or food.
A third are also more likely to make a donation when given a prompt, such as going to a fundraising event or seeing a donation tin at a shop till.
And another 33 per cent would also be more inclined to give to charity if it was easier to do so.
It also emerged that of the parents polled, by OnePoll, 40 per cent will have a big clear out of their children's toys in time for Christmas, with seven in 10 going on to donate old toys and games to charity.
In fact, 88 per cent of mums and dads actively encourage their little ones to be more generous and give to charity.
And a quarter said their youngsters would be willing to donate a present at Christmas to help those in need.
Sainsbury's and Argos are asking customers to donate non-perishable food items, toiletries (Sainsbury's) and new toys for children between the ages of 0-16 (Argos).
The retailers also encourage the donation of old toys via a local charity shop to help brighten even more people's Christmas.
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