Brits to spend £2.8 billion on Christmas stocking fillers in 2020, study claims
The UK will spend a total of nearly £2.8 billion on Christmas stocking fillers this year, research has revealed.
In the study of 2,000 adults, it found six in 10 adults plan to give an average of four stockings this year – spending a total of three hours and £23 filling each one.
Nearly half of all adults still receive a stocking from their parents containing toiletries, underwear, and the childhood favourite – chocolate coins.
And of those who go without, 37% admitted they wish they still had the traditional sack of gifts waiting for them on Christmas Day.
Are you doing stockings this year? Tell us what's in them in the comments…
It also emerged that of the people planning to give a stocking to a loved-one, more than half will be putting extra effort into preparing them to spread some much-needed Christmas joy.
Almost six in 10 (59%) will also be making them as traditional as possible.
James Moir, managing director of Nectar, which commissioned the survey to mark the launch of its Nectar Shopping Smart Series, said: "Although elements of Christmas are still uncertain this year, Brits are getting into the spirit of Christmas and are looking to make the most of their favourite traditions – including gifting stockings to loved ones.
"Whether people are creating something unique for a friend, or looking to create a traditional stocking, Nectar is here to help everyone make their money go further."
Top 10 items adults want to see in their stockings:
- Chocolate coins/gift vouchers
- A book
- Electrical goods
- A scarf/candle/soap
- A mug
The study also found that children, partners and immediate family members are among the most likely recipients of stocking this Christmas.
Although 21% are planning to return the favour from their younger years and gift one to a parent.
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Sweets and toiletries are the most popular gifts to receive in a stocking, and almost two thirds would like to see a gift voucher or a book.
But despite being one of the most popular items to put into the sack of gifts, 38% would not want to be given a piece of fruit.
It also emerged a third wouldn’t be pleased to receive underwear or a candle, while 26% would rather not be gifted an electrical item.
Instead, more than half hope the hints they have dropped will inspire the people making their stocking, while 46% want them to consider the clothes and items they typically buy.
Another 28% even think someone should look at the brands they follow on social media for inspiration.
The study, carried out via OnePoll, also found 60% of adults think the concept of a Christmas stocking has changed significantly since they were a child – with the gifts becoming more extravagant.
To find out more go tothe nectar website.
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