Home » Lifestyle » Motel 6 severs ties with longtime advertising agency following founder's comments on ad being 'too Black'
Motel 6 severs ties with longtime advertising agency following founder's comments on ad being 'too Black'
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Motel 6 has dropped its longtime advertising agency after an executive with the firm reportedly claimed that a potential campaign was “too Black” for the motel chain’s audience.
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Stan Richards, the founder of The Richards Group, made the remarks during a virtual meeting held on Oct. 8, in order to preview a Motel 6 commercial that was intended to celebrate Black artists, according to sources from the Richards Group who spoke with Ad Age.
Richards had also stated that the ad would turn off Motel 6’s “significant white supremacist clients,” according to the source.