Television network for dogs launches in the UK for £6.99 per month

Grab the pup-corn! TV network for dogs with content designed to ease stress and separation anxiety is set to launch in the UK

  • DogTV shows scientifically tested programming designed to appeal to canines 
  • Can be accessed through  satellite TV or is available to stream online for £6.99
  • Programmes are divided into three categories to meet a dog’s typical daily cycle
  • Can help alleviate symptoms from conditions like separation anxiety and stress 

A new television network airing content specifically designed for dogs is set to launch in the UK. 

DogTV will show programmes organised into relaxing, stimulating and exposure segments scientifically designed to provide the right balance for the daily routines of stay-at-home pups. 

The channel, which is the first specifically designed for canine viewers, will be ready to add to your television package from November 8th and will be available to stream online for £6.99 a month. 

Designed for a dog’s visual, auditory and emotional sensibility, the content aims to alleviate symptoms from common conditions in pets like separation anxiety, loneliness and stress.

A new television network airing content specifically designed for dogs is set to launch in the UK. Pictured, a dog watching the channel in the US 

The channel, which is the first specifically designed for canine viewers (one of which is pictured) will be ready to add to your television package from November 8th and will be available to stream online for £6.99 a month

Dogs have a strong sense of hearing and vision and DogTV will provide frequent moving images and a rich world of sounds including soothing frequencies and positive affirmations. 

The channel is already available in other countries and will feature shows for owners including programmes by celebrity dog trainer Laura Nativo and programmes revealing simple recipes for dogs.  

The colour of the programme is adapted for dog’s eyes and every few hours the channels will show content that will stimulate your pup to stop them sleeping the day away. 

According to DogTV, canines do respond to what they see on TV screens, paying the most attention when they see other dogs, animals and moving objects.


According to DogTV, canines do respond to what they see on TV screens, paying the most attention when they see other dogs, animals and moving objects. Pictured, dogs in the US watching the channel 

Designed for a dog’s visual, auditory and emotional sensibility, the content aims to alleviate symptoms from common conditions in pets like separation anxiety, loneliness and stress

They said dogs may be excitable at the content at first, advising owners to adjust the volume to a comfortable level and sit with their pups a few times as they become accustomed to the channel.  

Professor Nicholas Dodman, chief scientist for DogTV, said: ‘DogTV is an excellent resource for dog owners to help alleviate some of the behavioural problems that can arise when dogs are left alone.

‘With numbers of dog owners rising over the pandemic, and owners now returning to work, DogTV helps canines to feel relaxed and comforted until their owners return home.’ 

According to DogTV, one out of six dogs suffers from overt separation anxiety and British animal trainer Victoria Stilwell said the concept could ‘considerably’ improve the lives of lonely pets. 

‘People think that DogTV is a bit of a weird concept at first, she said. ‘But when I tell them the amount of research that has gone into this – that this TV channel can help their dogs while home alone, improve their lives considerably and help with different stresses and anxieties – they get it’.

The service will be available on a range of smart TVs, Android and Apple devices and online.

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