The Joe Biden ad the internet can’t stop talking about
“Choose your humans wisely.” This is the tagline for one of the most recent presidential ad supporting Joe Biden, and it’s an appeal to dog lovers everywhere. It turns out that Trump is the first president in over 100 years who hasn’t had a dog while at The White House. You have to go back to Andrew Jackson, who served as President from 1829 to 1837, to find a President before Trump who didn’t have any pets (via The Independent).
In the ad, we see presidents smiling alongside the dogs they had while they were in the White House starting from Ronald Reagan with Lucky, a Bouvier des Flandres; George H.W. Bush with Millie, an English Springer Spaniel; Bill Clinton with Buddy, a chocolate lab; George W. Bush with Barney, a Scottish Terrier; and Barack Obama with Bo, a Portuguese Water Dog (via AdAge).
Images of happy Presidents and happy dogs is followed with Trump saying at a rally, “How would I look walking a dog on the White House lawn,” and shaking his head like it’s a ridiculous idea. The final images are of Biden and his dog Champ with tagline of “Choose your humans wisely.”
Red state or blue state, people love dogs
What the new Biden ad comes down to is the idea that what unites people is a love of dogs. If a dog trusts you, then you’re trustworthy. (They don’t mention Clinton and his cats, though he did have a dog in his second term.) If you don’t like dogs, well, perhaps you’re not to be trusted. And that’s how the ad portrays Trump.
The ad was created by Dog Lovers for Joe, and the idea came to the creator Rob Schwartz after he’d done some research after seeing pictures of Biden with his dogs. He found that no matter which political party you were affiliated with, people could come together over a love for their canine friends. And as he told AdAge, he discovered what we perhaps already intuitively knew, that “dogs basically bring out the best in people.”
This isn’t the first time that Biden has used pets to promote his presidential bid. On National Cat Day, October 29, 2019, he posted on Twitter a picture of himself and his dog. Yes, that doesn’t quite seem to make sense on National Cat Day, but the caption brought home the point. “Some Americans celebrate #NationalCatDay, some celebrate #NationalDogDay — President Trump celebrates neither. It says a lot. It’s time we put a pet back in the White House.”
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