Love Island bosses issue ‘be kind’ warning to fans ahead of cast announcement

Love Island bosses have issued a warning to fans ahead of the 2021 cast announcement on Monday.

The group of sexy singletons entering the villa for series seven will be revelled on June 21, seven days before the show airs.

Show bosses have asked fans of the ITV2 dating show to "remember these islanders are real people" before their identities are shared with the world.

A message posted on the official Love Island Facebook page on Sunday read: "You've got a text!

Tomorrow we will be revealing the cast for Love Island 2021.

"These Islanders are all single and ready to find love. We can't wait to watch them get to know each other, date and maybe even find the one."

It continued: "We's so grateful they're letting us follow their journey this summer. We hope you enjoy the show, but please think before you post."

Unsurprisingly, the Facebook post was inundated with comments from excited Love Island fans.

One person penned: "Well done to all at Love Island for posting this. People have to remember that these islanders are real people looking for real genuine love."

Another added: "Well said Love Island. #BeKind."

A third social media user said: "Missed this so much last year. I do hope the contestants will be getting all the counselling and support that they're going to need before the show and plenty of aftercare."

While a fourth fan wrote: "So excited for this!!!!!"

It comes after ITV outlined stringent duty of care protocols for the upcoming series of Love Island after media watchdog Ofcom tightened safety rules for reality TV.

Producers have now introduced a raft of measures to support participants before, during and after filming.

These include psychological support from a mental health professional, training on financial management and social media and a full aftercare package.

The overhaul comes after Ofcom last year brought in tougher rules requiring broadcasters to protect the mental health and wellbeing of participants on their shows.

The intervention came amid a rising number of complaints and followed the death of two Love Island contestants, Sophie Gradon and Mike Thalassitis and host Caroline Flack, as well as a former guest on the now-cancelled Jeremy Kyle show.

The new long list of rules mean broadcasters must adopt a duty of care over people taking part on their shows.

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"Society’s appreciation of the importance of mental health and wellbeing has grown enormously in recent years and the pandemic has brought that into even sharper focus," said Dr Paul Litchfield, former chief medical officer at BT and an adviser to ITV.

"Reducing the risk of harm, where possible, is an imperative but promoting good mental health is also necessary. ITV’s evolving commitment to these issues, backed up by tangible action, is an example to others in the industry and beyond."

Love Island returns to ITV2 and ITVHub on Monday June 28 at 9pm

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